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Why Entrepreneur Ranked barre3 the #1 Barre Franchise—and What It Means for Your Investment
This year, barre3 was named the #1 barre franchise in Entrepreneur’s Franchise 500 and ranked in the top 10% of all franchises nationwide. It’s a recognition we’re proud of, but more than that, it’s a reflection of something we’ve been building deliberately for nearly two decades: a business model that works, in a market that’s ready for it.
If you’ve been considering franchise ownership—and specifically, whether barre3 is the right investment—you’re in the right place. We’re going to show you exactly what’s behind the ranking: the revenue streams, the numbers, and the support structure that sets barre3 studio owners up to succeed.
The Fitness Industry Is Changing—and barre3 Is Leading It
The timing of this recognition isn’t coincidental. Women’s health is no longer a niche. Demand for strength-based, life-stage supportive workouts designed specifically for women is growing faster than the industry has seen in years. We’ve been building for this moment since 2008—because we believed in the approach long before the market caught up.
The opportunity extends beyond the workout itself. The U.S. Surgeon General has declared loneliness a public health crisis, and barre3 studios have always offered something boutique fitness rarely does: an authentic community. Members aren’t just showing up to move. They’re showing up for each other.
Meanwhile, the broader numbers make the case. According to the Health & Fitness Association, 81 million Americans now hold a fitness membership—a record high, with growth across every demographic, age group, and income bracket. Nearly 75% of the population remains untapped. The market isn’t saturated. It’s expanding.
For a prospective studio owner, that context matters. You’re not entering a crowded space late. You’re entering a growing market with a proven brand, at a moment when what barre3 offers is exactly what people are looking for. And the business model is built to capture it.
A Business Model Built for Multiple Revenue Streams
Most boutique fitness franchises are built around a single revenue stream—class packages or memberships. This caps earning potential from the start. Barre3 is built differently. From day one, studio owners have access to four distinct revenue streams that work together to drive performance.
Memberships & Packages
The foundation of the barre3 business model is a tiered membership structure designed to meet clients where they are. Studio owners offer unlimited memberships (which include access to barre3 online), alongside 4- and 8-class monthly plans and a variety of class packages. This flexibility serves a wide range of clients and creates predictable, recurring revenue for studio owners.
Play Lounge
This is one of barre3’s most meaningful differentiators. Play Lounge offers trusted childcare during class—removing one of the primary barriers to fitness for mothers of young children. For studio owners, it immediately expands the potential client pool. For members, it’s often the reason they can show up at all.
barre3 Online
As an extension of the in-studio experience, barre3 online gives members access to a library of over 2,300 workouts. For studio owners, it’s not a competing product—it’s a retention tool. Members who take class in-studio on Tuesday and stream at home on Thursday are deepening their relationship with the brand across multiple revenue touchpoints. Studio, digital, retail, and childcare—each stream reinforces the others.
Retail
Barre3 studios carry a curated retail offering that adds to the premium studio experience and creates an additional revenue opportunity. Products are selected in alignment with barre3’s values, so nothing feels out of place or transactional. For clients, it’s a natural extension of the brand they already trust.
Together, these four streams offer franchisees recurring, reliable revenue.
What the Numbers Actually Show
The #1 in category ranking is meaningful. The numbers are why.
- 18 years as a leader in the fitness industry
- 200+ studios throughout the U.S., Canada, and Chile
- 23 studios opened in 2025, with 16 projected in 2026
- 1 million clients impacted each year
- $433,000 average annual gross revenue per mature studio*
These aren’t aspirational numbers. They’re the result of a business model refined over nearly two decades—and a network of studio owners who show up for their communities every day. Which brings us to the part of the barre3 model that doesn’t show up in a spreadsheet.
You Won’t Build This Alone
One of the most common questions prospective studio owners ask is some version of: What happens after I sign a franchise agreement? The answer is where barre3 separates itself from other franchise systems.
From the moment you’re awarded a franchise agreement, you’re paired with a New Studio Development Manager who guides you through every phase of opening: real estate, construction, marketing, instructor training, and operations. The support is built into the process from day one.
Once your studio is open, that support doesn’t stop. Every barre3 owner has access to a dedicated Franchise Business Coach and Field Instructor Trainer, monthly franchise calls, and a network of more than 200 studio owners who actively share what’s working. Every other year, the entire studio owner community gathers in Portland, OR for the “barre3 Summit”—a multi-day conference that’s equal parts education and connection.
Sadie Lincoln, barre3 co-founder and CEO, puts it plainly: “Our franchise infrastructure is based on the rich knowledge acquired over 17 years in the franchising business. We love being a franchisor—and every single person on our corporate team of over 50 employees is dedicated to the franchisees’ success.”
That’s not a marketing line. It’s the operating principle behind everything barre3 builds. And it’s a significant part of why Entrepreneur took notice.
Let’s Build the Future of Fitness, Together
The #1 ranking is a milestone, but what it signals is this: the market is ready, the model is proven, and there has never been a better time to own a barre3 studio.
If you’re ready to invest in a business with a proven model, a market that’s expanding, and a support system that’s with you from day one, we’d love to talk. Learn more about becoming a barre3 studio owner at barre3.com/franchise.
*A mature studio is defined as any studio open longer than 12 months. This figure represents revenue from February 2025 to January 2026.
This year, barre3 was named the #1 barre franchise in Entrepreneur’s Franchise 500 and ranked in the top 10% of all franchises nationwide. It’s a recognition we’re proud of, but more than that, it’s a reflection of something we’ve been building deliberately for nearly two decades: a business model that works, in a market that’s ready for it.
If you’ve been considering franchise ownership—and specifically, whether barre3 is the right investment—you’re in the right place. We’re going to show you exactly what’s behind the ranking: the revenue streams, the numbers, and the support structure that sets barre3 studio owners up to succeed.
The Fitness Industry Is Changing—and barre3 Is Leading It
The timing of this recognition isn’t coincidental. Women’s health is no longer a niche. Demand for strength-based, life-stage supportive workouts designed specifically for women is growing faster than the industry has seen in years. We’ve been building for this moment since 2008—because we believed in the approach long before the market caught up.
The opportunity extends beyond the workout itself. The U.S. Surgeon General has declared loneliness a public health crisis, and barre3 studios have always offered something boutique fitness rarely does: an authentic community. Members aren’t just showing up to move. They’re showing up for each other.
Meanwhile, the broader numbers make the case. According to the Health & Fitness Association, 81 million Americans now hold a fitness membership—a record high, with growth across every demographic, age group, and income bracket. Nearly 75% of the population remains untapped. The market isn’t saturated. It’s expanding.
For a prospective studio owner, that context matters. You’re not entering a crowded space late. You’re entering a growing market with a proven brand, at a moment when what barre3 offers is exactly what people are looking for. And the business model is built to capture it.
A Business Model Built for Multiple Revenue Streams
Most boutique fitness franchises are built around a single revenue stream—class packages or memberships. This caps earning potential from the start. Barre3 is built differently. From day one, studio owners have access to four distinct revenue streams that work together to drive performance.
Memberships & Packages
The foundation of the barre3 business model is a tiered membership structure designed to meet clients where they are. Studio owners offer unlimited memberships (which include access to barre3 online), alongside 4- and 8-class monthly plans and a variety of class packages. This flexibility serves a wide range of clients and creates predictable, recurring revenue for studio owners.
Play Lounge
This is one of barre3’s most meaningful differentiators. Play Lounge offers trusted childcare during class—removing one of the primary barriers to fitness for mothers of young children. For studio owners, it immediately expands the potential client pool. For members, it’s often the reason they can show up at all.
barre3 Online
As an extension of the in-studio experience, barre3 online gives members access to a library of over 2,300 workouts. For studio owners, it’s not a competing product—it’s a retention tool. Members who take class in-studio on Tuesday and stream at home on Thursday are deepening their relationship with the brand across multiple revenue touchpoints. Studio, digital, retail, and childcare—each stream reinforces the others.
Retail
Barre3 studios carry a curated retail offering that adds to the premium studio experience and creates an additional revenue opportunity. Products are selected in alignment with barre3’s values, so nothing feels out of place or transactional. For clients, it’s a natural extension of the brand they already trust.
Together, these four streams offer franchisees recurring, reliable revenue.
What the Numbers Actually Show
The #1 in category ranking is meaningful. The numbers are why.
- 18 years as a leader in the fitness industry
- 200+ studios throughout the U.S., Canada, and Chile
- 23 studios opened in 2025, with 16 projected in 2026
- 1 million clients impacted each year
- $433,000 average annual gross revenue per mature studio*
These aren’t aspirational numbers. They’re the result of a business model refined over nearly two decades—and a network of studio owners who show up for their communities every day. Which brings us to the part of the barre3 model that doesn’t show up in a spreadsheet.
You Won’t Build This Alone
One of the most common questions prospective studio owners ask is some version of: What happens after I sign a franchise agreement? The answer is where barre3 separates itself from other franchise systems.
From the moment you’re awarded a franchise agreement, you’re paired with a New Studio Development Manager who guides you through every phase of opening: real estate, construction, marketing, instructor training, and operations. The support is built into the process from day one.
Once your studio is open, that support doesn’t stop. Every barre3 owner has access to a dedicated Franchise Business Coach and Field Instructor Trainer, monthly franchise calls, and a network of more than 200 studio owners who actively share what’s working. Every other year, the entire studio owner community gathers in Portland, OR for the “barre3 Summit”—a multi-day conference that’s equal parts education and connection.
Sadie Lincoln, barre3 co-founder and CEO, puts it plainly: “Our franchise infrastructure is based on the rich knowledge acquired over 17 years in the franchising business. We love being a franchisor—and every single person on our corporate team of over 50 employees is dedicated to the franchisees’ success.”
That’s not a marketing line. It’s the operating principle behind everything barre3 builds. And it’s a significant part of why Entrepreneur took notice.
Let’s Build the Future of Fitness, Together
The #1 ranking is a milestone, but what it signals is this: the market is ready, the model is proven, and there has never been a better time to own a barre3 studio.
If you’re ready to invest in a business with a proven model, a market that’s expanding, and a support system that’s with you from day one, we’d love to talk. Learn more about becoming a barre3 studio owner at barre3.com/franchise.
*A mature studio is defined as any studio open longer than 12 months. This figure represents revenue from February 2025 to January 2026.
