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Barre3 and Beyond Yoga Announce Exclusive Active Apparel Partnership and Co-Branded Collection
National fitness pioneer barre3 is excited to announce that long-time partner Beyond Yoga will be its exclusive active apparel partner at barre3 studio locations nationwide and online starting in 2024. Barre3 has carried Beyond Yoga since 2015, and this is the next evolution in a larger partnership for both brands. Launching this month, Beyond Yoga will produce all barre3 co-branded apparel. The collection features 16 styles in exclusive colorways and prints that will drop monthly at select barre3 studio locations nationwide and online.
For the last 14 years, barre3 has carved out a niche space in the health and fitness landscape, offering expert-led workouts that combine strength, cardio, and mindfulness—all with a revolutionary vision to redefine what success in fitness means. Members can work out through barre3’s robust online platform, which includes curated collections, expert guidance, and hundreds of workouts ranging from 10 to 60 minutes, or attend class in person at one of 167 studio locations nationwide.
Supporting its remarkable workout experience is barre3’s growing retail business, which sells apparel, workout props, accessories, beauty and wellness products, and more through its website and dedicated retail footprint in studio locations. At the heart of its retail operations is a commitment to collaborate with like-minded companies that uphold barre3’s core values, all to bring its clients best-in-class products they can stand behind.
“Since our inception, we have only partnered with brands that speak to our company ethos,” says barre3 Co-Founder and CEO Sadie Lincoln. “Beyond Yoga is a perfect example of that, and we have been a long-time supporter of the brand. This partnership not only brings our clients the highest quality products, but Beyond Yoga’s values of empowerment and celebration of body positivity with inclusive sizing closely align with ours. Their focus on fit and quality is what our customer has come to admire about the brand.”
From tanks to long-sleeved layering pieces to the brand’s signature buttery-soft leggings, barre3 will leverage Beyond Yoga’s superior quality fabrics and performance wear that celebrate every size, shape, and lifestyle to deliver elevated athleisure to its client base.
“We are thrilled to become the exclusive active apparel partner with barre3 and are excited to continue our partnership that has spanned almost a decade,” says Michelle Wahler, CEO and Co-Founder of Beyond Yoga. “We have a strong understanding of the barre3 customer and we are excited to play a larger role in the retail experience at barre3 studios and online. Beyond Yoga collections offer something for every activity, whether it’s taking a class at a barre3 studio, pressing play on a barre3 online workout, running errands, or fitting in a quick stretch at home.”
Barre3 x Beyond Yoga products are available online in the B3 Shop at shop.barre3.com and in select studios. Beyond Yoga will be barre3’s exclusive active apparel partner beginning in January 2024.
About barre3
Headquartered in Portland, Oregon, barre3 is a fitness company with a revolutionary vision: to redefine what success in fitness means. Barre3 has shifted the focus of fitness from attaining an imagined ideal driven by societal standards to being balanced in body and empowered from within—a radical redefinition that helps people create healthy relationships with their bodies and minds. Central to barre3 is the barre3 Signature class: a full-body balanced workout combining strength, cardio, and mindfulness. This class, in addition to an expanding workout portfolio, is taught in barre3’s 167 studios across the U.S. and Canada and through its online platform, which has a streaming-subscriber base in 156+ countries. Launched just over 14 years ago, barre3 has already become one of the largest franchisors in the industry and has grown into a matrix organization with distinct and thriving units, including franchise, digital, retail, and experience.
About Beyond Yoga
Headquartered in Los Angeles, California, Beyond Yoga is a body positive, premium athleisure apparel brand focused on quality, fit, and comfort for all shapes and sizes. The company was founded in 2005 to promote body positivity, honoring and celebrating every body from XXS-4X. The brand produces clothing that fosters wellbeing in luxuriously soft, no-hassle care fabrics for styles that keep up with the toughest workouts and beyond. Beyond Yoga is about more than just comfort and performance: the brand has created an inclusive community centered on body positivity, the celebration of diversity, and giving back to causes in which it believes. The company is female-founded, female-run, and over 89% female-led.
National fitness pioneer barre3 is excited to announce that long-time partner Beyond Yoga will be its exclusive active apparel partner at barre3 studio locations nationwide and online starting in 2024. Barre3 has carried Beyond Yoga since 2015, and this is the next evolution in a larger partnership for both brands. Launching this month, Beyond Yoga will produce all barre3 co-branded apparel. The collection features 16 styles in exclusive colorways and prints that will drop monthly at select barre3 studio locations nationwide and online.
For the last 14 years, barre3 has carved out a niche space in the health and fitness landscape, offering expert-led workouts that combine strength, cardio, and mindfulness—all with a revolutionary vision to redefine what success in fitness means. Members can work out through barre3’s robust online platform, which includes curated collections, expert guidance, and hundreds of workouts ranging from 10 to 60 minutes, or attend class in person at one of 167 studio locations nationwide.
Supporting its remarkable workout experience is barre3’s growing retail business, which sells apparel, workout props, accessories, beauty and wellness products, and more through its website and dedicated retail footprint in studio locations. At the heart of its retail operations is a commitment to collaborate with like-minded companies that uphold barre3’s core values, all to bring its clients best-in-class products they can stand behind.
“Since our inception, we have only partnered with brands that speak to our company ethos,” says barre3 Co-Founder and CEO Sadie Lincoln. “Beyond Yoga is a perfect example of that, and we have been a long-time supporter of the brand. This partnership not only brings our clients the highest quality products, but Beyond Yoga’s values of empowerment and celebration of body positivity with inclusive sizing closely align with ours. Their focus on fit and quality is what our customer has come to admire about the brand.”
From tanks to long-sleeved layering pieces to the brand’s signature buttery-soft leggings, barre3 will leverage Beyond Yoga’s superior quality fabrics and performance wear that celebrate every size, shape, and lifestyle to deliver elevated athleisure to its client base.
“We are thrilled to become the exclusive active apparel partner with barre3 and are excited to continue our partnership that has spanned almost a decade,” says Michelle Wahler, CEO and Co-Founder of Beyond Yoga. “We have a strong understanding of the barre3 customer and we are excited to play a larger role in the retail experience at barre3 studios and online. Beyond Yoga collections offer something for every activity, whether it’s taking a class at a barre3 studio, pressing play on a barre3 online workout, running errands, or fitting in a quick stretch at home.”
Barre3 x Beyond Yoga products are available online in the B3 Shop at shop.barre3.com and in select studios. Beyond Yoga will be barre3’s exclusive active apparel partner beginning in January 2024.
About barre3
Headquartered in Portland, Oregon, barre3 is a fitness company with a revolutionary vision: to redefine what success in fitness means. Barre3 has shifted the focus of fitness from attaining an imagined ideal driven by societal standards to being balanced in body and empowered from within—a radical redefinition that helps people create healthy relationships with their bodies and minds. Central to barre3 is the barre3 Signature class: a full-body balanced workout combining strength, cardio, and mindfulness. This class, in addition to an expanding workout portfolio, is taught in barre3’s 167 studios across the U.S. and Canada and through its online platform, which has a streaming-subscriber base in 156+ countries. Launched just over 14 years ago, barre3 has already become one of the largest franchisors in the industry and has grown into a matrix organization with distinct and thriving units, including franchise, digital, retail, and experience.
About Beyond Yoga
Headquartered in Los Angeles, California, Beyond Yoga is a body positive, premium athleisure apparel brand focused on quality, fit, and comfort for all shapes and sizes. The company was founded in 2005 to promote body positivity, honoring and celebrating every body from XXS-4X. The brand produces clothing that fosters wellbeing in luxuriously soft, no-hassle care fabrics for styles that keep up with the toughest workouts and beyond. Beyond Yoga is about more than just comfort and performance: the brand has created an inclusive community centered on body positivity, the celebration of diversity, and giving back to causes in which it believes. The company is female-founded, female-run, and over 89% female-led.
