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2025 Wrapped: Inside barre3’s Biggest Year Yet
This year, we honored a chapter defined by strength, expansion, and the kind of community-driven momentum that only grows when women move with intention. Across studios, online classes, global collaborations, and major industry recognition, 2025 proved what’s possible when movement meets mission. We stepped boldly into new markets, welcomed visionary studio owners into our network, and continued elevating what women-first fitness looks and feels like. From strategic acquisitions to global expansion to tens of millions of minutes moved, this was the year sustainable transformation became something we built together—one class at a time.
Here’s a look back at the milestones that shaped our year and the movement we’re growing, side by side.
The Year Women-First Fitness Became the Standard
In 2025, women-first fitness didn’t just gain traction. It became the standard. And barre3 remained at the forefront: leading with expertise, designing with care, and redefining what strength looks like—for all of us.
The fitness industry began to shift, and barre3 was proud to help lead that movement. Our women-first philosophy wasn’t just a differentiator; it became a benchmark.
This commitment to thoughtful programming didn’t go unnoticed. In 2025, the Today Show named barre3’s resistance bands the Best of the Year, celebrating the accessibility, functionality, and design that make our props as intentional as our workouts.
But what truly set barre3 apart in 2025 was our educational foundation. Every cue, sequence, and class type continued to be guided by the latest research in women’s physiology and the biomechanics of sustainable strength. As more clients learned why our approach works—not just how it feels—they deepened their trust in the process and in their own bodies.
A Network Growing Stronger—In Every Way
Our community didn’t just grow in number—it grew in depth, connection, and collective purpose. With 204 studios worldwide and 10 new locations opening their doors, the barre3 network became stronger, more vibrant, and more aligned than ever before. We reached a meaningful milestone, crossing the 200-studio threshold—an achievement not defined by scale alone, but by the thousands of relationships, conversations, and moments of courage happening inside those studio walls each day.
A defining moment of our year was the Studio Barre acquisition, which welcomed 10 remarkable studio owners and 10 studios into our network. Their deep dedication to client experience infused our community with fresh energy. These new barre3 studios bring with them a shared belief in sustainable fitness and the power of community-led growth. It was a transformational moment—proof that when women-led businesses unite, we rise together.
And rise we did. In 2025, more than 226,000 people stepped into a barre3 studio. That number represents trust. It reflects momentum. But most importantly, it underscores a movement made of real people choosing to care for their bodies and their well-being—over and over again.
And behind every one of those visits—whether in person or online—stood a team of 2,007 instructors dedicated to teaching with compassion, clarity, and care. They’re the core of our brand, and they help make movement meaningful for clients across the world.
The Partnerships, People, and Leadership That Propelled Us Forward
One of 2025’s most pivotal milestones was the appointment of Emerald Lopez as President of barre3. With an extensive background in values-driven leadership and multi-site growth, Emerald stepped into this role with vision and drive. Her leadership marks a new era—one grounded in sustainable expansion, community care, and the continued evolution of women-first fitness.
This year also marked the beginning of our three-year strategic plan, centered on one core priority: supporting studio profitability and long-term success. At barre3, we believe that women owning fitness studios should not be a passion project—it should be a sustainable, lucrative career path and a source of financial empowerment. That belief guided every major initiative: from deepened studio owner support to operational improvements to elevating the client experience across our studios.
Our Global Horizon Widens
We’re thrilled to share that barre3 will open its first studio in South America, with Santiago, Chile, launching in February 2026. This expansion marks an extraordinary milestone—one that reflects both the universality of our mission and the rising global demand for mindful, sustainable fitness.
We’re honored to partner with Claudia Dienemann and Romina Rodríguez, two visionary entrepreneurs whose backgrounds in global talent and somatic movement make them uniquely aligned with barre3’s values. Together, we’re creating a foundation for a thriving community in Chile—one that blends local culture with the strength and intention of the barre3 approach.
This moment signals the beginning of a new chapter. Barre3 is an international movement, resonating with people across cultures, continents, and life experiences. And this is only the beginning.
Here’s to What Comes Next
Thank you for showing up—for moving with us, growing with us, and shaping this community. 2025 was extraordinary because of you, and 2026 is full of new stories waiting to be written.
We can’t wait to meet you back on the mat—in the studio or online—for everything the new year will bring. Here’s to more strength, more intention, and more moments that move us.
This year, we honored a chapter defined by strength, expansion, and the kind of community-driven momentum that only grows when women move with intention. Across studios, online classes, global collaborations, and major industry recognition, 2025 proved what’s possible when movement meets mission. We stepped boldly into new markets, welcomed visionary studio owners into our network, and continued elevating what women-first fitness looks and feels like. From strategic acquisitions to global expansion to tens of millions of minutes moved, this was the year sustainable transformation became something we built together—one class at a time.
Here’s a look back at the milestones that shaped our year and the movement we’re growing, side by side.
The Year Women-First Fitness Became the Standard
In 2025, women-first fitness didn’t just gain traction. It became the standard. And barre3 remained at the forefront: leading with expertise, designing with care, and redefining what strength looks like—for all of us.
The fitness industry began to shift, and barre3 was proud to help lead that movement. Our women-first philosophy wasn’t just a differentiator; it became a benchmark.
This commitment to thoughtful programming didn’t go unnoticed. In 2025, the Today Show named barre3’s resistance bands the Best of the Year, celebrating the accessibility, functionality, and design that make our props as intentional as our workouts.
But what truly set barre3 apart in 2025 was our educational foundation. Every cue, sequence, and class type continued to be guided by the latest research in women’s physiology and the biomechanics of sustainable strength. As more clients learned why our approach works—not just how it feels—they deepened their trust in the process and in their own bodies.
A Network Growing Stronger—In Every Way
Our community didn’t just grow in number—it grew in depth, connection, and collective purpose. With 204 studios worldwide and 10 new locations opening their doors, the barre3 network became stronger, more vibrant, and more aligned than ever before. We reached a meaningful milestone, crossing the 200-studio threshold—an achievement not defined by scale alone, but by the thousands of relationships, conversations, and moments of courage happening inside those studio walls each day.
A defining moment of our year was the Studio Barre acquisition, which welcomed 10 remarkable studio owners and 10 studios into our network. Their deep dedication to client experience infused our community with fresh energy. These new barre3 studios bring with them a shared belief in sustainable fitness and the power of community-led growth. It was a transformational moment—proof that when women-led businesses unite, we rise together.
And rise we did. In 2025, more than 226,000 people stepped into a barre3 studio. That number represents trust. It reflects momentum. But most importantly, it underscores a movement made of real people choosing to care for their bodies and their well-being—over and over again.
And behind every one of those visits—whether in person or online—stood a team of 2,007 instructors dedicated to teaching with compassion, clarity, and care. They’re the core of our brand, and they help make movement meaningful for clients across the world.
The Partnerships, People, and Leadership That Propelled Us Forward
One of 2025’s most pivotal milestones was the appointment of Emerald Lopez as President of barre3. With an extensive background in values-driven leadership and multi-site growth, Emerald stepped into this role with vision and drive. Her leadership marks a new era—one grounded in sustainable expansion, community care, and the continued evolution of women-first fitness.
This year also marked the beginning of our three-year strategic plan, centered on one core priority: supporting studio profitability and long-term success. At barre3, we believe that women owning fitness studios should not be a passion project—it should be a sustainable, lucrative career path and a source of financial empowerment. That belief guided every major initiative: from deepened studio owner support to operational improvements to elevating the client experience across our studios.
Our Global Horizon Widens
We’re thrilled to share that barre3 will open its first studio in South America, with Santiago, Chile, launching in February 2026. This expansion marks an extraordinary milestone—one that reflects both the universality of our mission and the rising global demand for mindful, sustainable fitness.
We’re honored to partner with Claudia Dienemann and Romina Rodríguez, two visionary entrepreneurs whose backgrounds in global talent and somatic movement make them uniquely aligned with barre3’s values. Together, we’re creating a foundation for a thriving community in Chile—one that blends local culture with the strength and intention of the barre3 approach.
This moment signals the beginning of a new chapter. Barre3 is an international movement, resonating with people across cultures, continents, and life experiences. And this is only the beginning.
Here’s to What Comes Next
Thank you for showing up—for moving with us, growing with us, and shaping this community. 2025 was extraordinary because of you, and 2026 is full of new stories waiting to be written.
We can’t wait to meet you back on the mat—in the studio or online—for everything the new year will bring. Here’s to more strength, more intention, and more moments that move us.
