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B3 FOUNDER SADIE LINCOLN OPENS UP IN TIME MAGAZINE
When Sadie Lincoln opened the first barre3 studio in 2008, she had no idea that 10 years later her one-studio business would grow to include more than 130 studios around the U.S. and Canada, an online workout that reaches hundreds of thousands around the globe, wellness retreats, and a thriving and diverse community.
What’s her secret to being the CEO of such a dynamic and ever-changing business? She wrote about it recently in an open and honest essay for Time Magazine. Read on for highlights, and check out the entire article here.
ON FINDING INSPIRATION FROM HER CHILDHOOD
I grew up sitting in a circle surrounded by women who love me. It dawned on me recently that my circle has expanded to include my company. How I’ve raised barre3 is, in many ways, a mirror of how my mother and aunties raised me.
ON THE IMPORTANCE OF CORE VALUES
[My family’s] secret to staying close is the same as my secret to running a healthy business: We are aligned around and devoted to a set of core values, and we take the time we need to engage with those values.
ON B3 AS A MICROCOSM FOR OUR LIVES
Our approach to movement is a metaphor for how we live our lives. When you hold a posture in a barre3 class, you’re building muscles in an isometric contraction, firing the muscles without movement, but you’re also learning to be still and listen to your body. When you work with small movements, you’re doing more than building strength and breaking plateaus. You’re also strengthening your willpower and ability to stay calm in the face of chaos. When you choose to modify a move in class as we encourage, like taking your plank pose at the barre to lift pressure off an injured shoulder, you’re standing up for what’s right for you.
ON NEVER BEING STATIC
I’ve consciously built barre3 to evolve, adapting our exercises based on the latest research and discoveries around health and wellbeing. The postures we string together in our workout, our studio design, our marketing campaigns and the leggings hanging in our retail displays will all change over time, but our core values will remain constant — and they’re what will keep us together and strong. The only thing we’re attached to is our love of learning new ways to teach our clients how to be empowered and move in a balanced and rewarding way. Body positivity and prioritizing wellbeing will never go out of style.
ON GETTING TO KNOW HER CLIENT
I spend a lot of time listening, reading comments on our online workouts, teaching and observing the people who walk through our studios. I know who needs a community like barre3, because she tells me. She craves an environment where she’s given permission to reach outside her comfort zone, learn, adapt and most importantly lead from within — and I’ve made it my mission to give her that.
Are you interested in taking your B3 practice even deeper? Join us for Experience B3 at Brasada Ranch, a 3-day retreat filled with B3 classes, workshops from thought leaders, and plenty of self-care.
When Sadie Lincoln opened the first barre3 studio in 2008, she had no idea that 10 years later her one-studio business would grow to include more than 130 studios around the U.S. and Canada, an online workout that reaches hundreds of thousands around the globe, wellness retreats, and a thriving and diverse community.
What’s her secret to being the CEO of such a dynamic and ever-changing business? She wrote about it recently in an open and honest essay for Time Magazine. Read on for highlights, and check out the entire article here.
ON FINDING INSPIRATION FROM HER CHILDHOOD
I grew up sitting in a circle surrounded by women who love me. It dawned on me recently that my circle has expanded to include my company. How I’ve raised barre3 is, in many ways, a mirror of how my mother and aunties raised me.
ON THE IMPORTANCE OF CORE VALUES
[My family’s] secret to staying close is the same as my secret to running a healthy business: We are aligned around and devoted to a set of core values, and we take the time we need to engage with those values.
ON B3 AS A MICROCOSM FOR OUR LIVES
Our approach to movement is a metaphor for how we live our lives. When you hold a posture in a barre3 class, you’re building muscles in an isometric contraction, firing the muscles without movement, but you’re also learning to be still and listen to your body. When you work with small movements, you’re doing more than building strength and breaking plateaus. You’re also strengthening your willpower and ability to stay calm in the face of chaos. When you choose to modify a move in class as we encourage, like taking your plank pose at the barre to lift pressure off an injured shoulder, you’re standing up for what’s right for you.
ON NEVER BEING STATIC
I’ve consciously built barre3 to evolve, adapting our exercises based on the latest research and discoveries around health and wellbeing. The postures we string together in our workout, our studio design, our marketing campaigns and the leggings hanging in our retail displays will all change over time, but our core values will remain constant — and they’re what will keep us together and strong. The only thing we’re attached to is our love of learning new ways to teach our clients how to be empowered and move in a balanced and rewarding way. Body positivity and prioritizing wellbeing will never go out of style.
ON GETTING TO KNOW HER CLIENT
I spend a lot of time listening, reading comments on our online workouts, teaching and observing the people who walk through our studios. I know who needs a community like barre3, because she tells me. She craves an environment where she’s given permission to reach outside her comfort zone, learn, adapt and most importantly lead from within — and I’ve made it my mission to give her that.
Are you interested in taking your B3 practice even deeper? Join us for Experience B3 at Brasada Ranch, a 3-day retreat filled with B3 classes, workshops from thought leaders, and plenty of self-care.
